穿着人民日报x李宁的卫衣，吃着GODIVA x 大白兔的冰淇淋，当追捧跨界已成为当代年轻人日常生活的一部分，那么，什么样的跨界组合才能激起他们内心的波澜？

Wearing the sweatshirt of People's Daily x Li Ning, eating the ice cream of GODIVA x Big White Rabbit, when pursuing crossover has become a part of the daily life of contemporary young people, then what kind of crossover combination can further arouse their attention?

时尚？美妆？运动？NO！

Fashion? Beauty? Sports? NO!

是艺术！年轻一代是非常热衷于艺术的，周末逛展、上油画课、看歌剧、玩摄影，他们用艺术表达自我，阐明态度，突破限制。

It is art! The younger generation is very passionate about art. On weekends, they go to exhibitions, oil painting classes, operas, and photography. They use art to express themselves, clarify attitudes, and break the rules and restrictions.

SK-II这次选用了创新的方式去讲述PITERATM的故事，联手美国潮牌（Opening Ceremony）创始人兼创意总监卡罗尔·利姆（Carol Lim）以及全球多位先锋艺术家在上海举办了一场跨界艺术展览“SK-II艺术家系列：POWER OF PITERATM”。

SK-II chose an innovative way to reinterpret the legendary story of PITERATM, and collaborated with Carol Lim, co-founder and creative director of Opening Ceremony, and a global creative collective of avant-garde artistsfor a crossover art exhibition in Shanghai called“SK-II ARTIST SERIES: POWER OF PITERATM”.

作为全球规模最大的护肤与艺术跨界活动之一，此次合作重新诠释了经典成分PITERATM，同时拉近了与年轻消费者的距离，打造一个有态度的全新品牌形象。

As one of the world’s biggest beauty and art crossover programs, this collaboration reimagines the iconic ingredient PITERATM. It builds closer connection with young generations and creates a brand image with a strong point of view.

SK-II全球代言人汤唯与品牌高层及艺术家共同为展览活动剪彩揭幕

艺术家们来自不同的国家，有着不同的背景和经历，但有一点，也是他们之间的相似性，他们代表着当下，代表着年轻人的观点。

The artists come from different countries and have different backgrounds and experiences. But one similarity they share is that they represent the present and the views of young people.

来自首尔的拉姆·韩（Ram Han）从发现PITERATM奥秘的过程出发，向人们呈现PITERATM极具标志性的起源故事，同时突显它在超现实梦境中现代的一面。

From the discovery of PITERATM, Ram Han from Seoul presents the story of PITERATM's iconic origins while highlighting its modern side in surreal dreams.

意大利的独立杂志《TOILET PAPER》放大了每一滴PITERATM能量，带来了可视化的强烈冲击。

Italy's independent magazine "TOILET PAPER" magnifies every drop of PITERATM energy, bringing a strong visual impact.

编舞艺术家 Ryan Heffington 编排了一段有趣的舞蹈，灵感来源于PITERATM的使用方式——轻轻的“拍拍”一下。

Choreographer Ryan Heffington has an interesting dance inspired by the way PITERATM is used—the iconic 'Pat Pat' gesture.

艺术家钟灵强调时尚摄影美学，借由鲜艳明亮的色彩衬托肖像的姿态和样貌，可视化展现出PITERATM所带来的“晶莹剔透美肌”。

Artist Zhong Ling emphasizes the aesthetics of fashion photography. She set the pose and appearance of the product portraits with bright colors to visualize the "Crystal Clear Skin" brought by PITERATM.

多领域艺术家们——日本插画师Chocomoo、纽约摄影艺术家Kang Hee Kim、英国摄影艺术家Mitch Payne皆以各自的视角，展现他们眼中的PITERATM。

A creative collective of artists from over the world - Japanese illustrator Chocomoo, New York photographer Kang Hee Kim and British photographer Mitch Payne - all reinterpret the iconic PITERATM Essence in their own way.

SK-II全球首席执行官Sandeep Seth认为：

这是一个挑战，但同时也非常有趣。对于今天的消费者来说，他们不想被推销产品，他们不想被推销广告。

It's challenging, but it's always fun. And today's consumers, they don't want to be pushed products. They don't want advertising.

因此，我们创造的内容要能够真正引起消费者价值观的共鸣，并且我们的目标不仅仅是推出产品，而是与消费者建立链接。

So unless you create content that resonates with their value system and has a purpose beyond pushing the product, they are likely to resonate with that.

因此，我们有非常强烈的信念，即艺术是一种能够更好地与年轻一代产生连接的方式，而不是单纯的谈论产品及其效果。

So we have a very strong belief that art is one of those ways that can connect with the younger generation in a much better way than simply talking about a product and its benefits.

展览信息

Exhibition information

上海·上生新所

11 月 10 日至 11 月 24 日

11:00-20:00

现场扫码领取门票入场

Columbia Circle · Shanghai

10th November- 24th November

11 AM - 8 PM

On site scan the code to get tickets

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